American Apparel…What a concept!

This is a blog short…I want to share my recent experience that was really a fluke but I’m glad it happened since I may be addicted now.

There is a store in some malls, maybe one near you, called American Apparel.  The first time I saw one was about 5 months ago in Boca Raton, Florida and it looked like a bunch of clothes from the 80s that I wasn’t too attracted to walk in and check out any further.

Instead, it took me until last Thursday when I yet again stumbled by another American Apparel store and actually decided to walk in and take a closer look since I had satiated my dear son with some mango sorbet.  Don’t worry, I asked the nice young ladies behind the register desk if I could bring my stroller in with my toddler slurping sorbet.

Again, I was a bit overwhelmed by the clash of Broadway meet the Eighties and Dirty Dancing scattered about in the style of clothes.  But then I finally saw something that caught my eye, it was a sign near the cash register describing American Apparel true appeal: this is an American owned and operating company that uses an “efficient, vertically integrated system” that “means heightened quality control and greater flexibility in design”.

Basically, this racket operates out of Los Angeles where they knit, dye and stitch the fabric together to make clothes for infants through adults, boys and girls, men and women. Made in the U.S.A.  You can look them up at http://www.americanapparel.net

In addition, they strive to use organic cotton where possible and I only bought three items but am ecstatic with them.  One is a toddler fine jersey which I washed and put on my son today.  It is so soft and the design is a basic shirt but you can tell the stitching is of good quality.  It’s full price was $11–yes,that seems steep, but it really felt good to put a piece of clothing on my child that was made in our country under good conditions and intentions.

I also bought a scarf that I wear on my head like a Greek island villager, I LOVE it and have vowed to go back and get more or at least order some online.  The third item is a cherry red collared shirt for my son, its stitching is notably of good design and I look forward to dressing him in it soon.

Moral of the story is that one shouldn’t immediately dismiss a store because it may seem like they carry 1980’s throw-backs.  Even though American Apparel definitely can give off that vibe, their company methodology makes it worth trying to find what styles may fit our wardrobe and ease our over-stimulated-with-Made-in-China consciences.

RVSB

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Wyoming Life

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